IGO Ep.16| How Financial Advisors Can Use Business Valuation to Win More Business | Cal Parker

In this episode of IGO, Ben Braverman sits down with Cal B. Parker from BizEquity to discuss how financial advisors can use business valuation as a strategic planning tool for business owner clients.They explore the importance of introducing valuation conversations early, how valuation insights can uncover risks and opportunities, and how advisors can use these tools to support succession planning and the broader wealth transfer happening across the business owner community.Learn more about BizEquity:https://www.bizequity.com/Connect with Cal Parker:https://www.linkedin.com/in/calparker8/