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IGO Ep.16| How Financial Advisors Can Use Business Valuation to Win More Business | Cal Parker episode artwork

EPISODE · Mar 5, 2026 · 30 MIN

IGO Ep.16| How Financial Advisors Can Use Business Valuation to Win More Business | Cal Parker

from IGO — In Good Order with Ben Braverman · host Ben Braverman

In this episode of IGO, Ben Braverman sits down with Cal B. Parker from BizEquity to discuss how financial advisors can use business valuation as a strategic planning tool for business owner clients.They explore the importance of introducing valuation conversations early, how valuation insights can uncover risks and opportunities, and how advisors can use these tools to support succession planning and the broader wealth transfer happening across the business owner community.Learn more about BizEquity:https://www.bizequity.com/Connect with Cal Parker:https://www.linkedin.com/in/calparker8/

What this episode covers

In this episode of IGO, Ben Braverman sits down with Cal B. Parker from BizEquity to discuss how financial advisors can use business valuation as a strategic planning tool for business owner clients.They explore the importance of introducing valuation conversations early, how valuation insights can uncover risks and opportunities, and how advisors can use these tools to support succession planning and the broader wealth transfer happening across the business owner community.Learn more about BizEquity:https://www.bizequity.com/Connect with Cal Parker:https://www.linkedin.com/in/calparker8/

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IGO Ep.16| How Financial Advisors Can Use Business Valuation to Win More Business | Cal Parker

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Frequently Asked Questions

How long is this episode of IGO — In Good Order with Ben Braverman?

This episode is 30 minutes long.

When was this IGO — In Good Order with Ben Braverman episode published?

This episode was published on March 5, 2026.

What is this episode about?

In this episode of IGO, Ben Braverman sits down with Cal B. Parker from BizEquity to discuss how financial advisors can use business valuation as a strategic planning tool for business owner clients.They explore the importance of introducing...

Can I download this IGO — In Good Order with Ben Braverman episode?

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