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IGO Ep. 5: Building Influence and Authentic Branding with Matt Halloran episode artwork

EPISODE · Sep 4, 2025 · 37 MIN

IGO Ep. 5: Building Influence and Authentic Branding with Matt Halloran

from IGO — In Good Order with Ben Braverman · host Ben Braverman

Most advisors know they need to stand out, but too many still rely on cookie-cutter marketing that doesn’t connect.In this episode of In Good Order, Ben Braverman sits down with Matt Halloran, co-founder of ProudMouth, to unpack what authentic branding and influence really mean for financial professionals today. From podcasting to personal storytelling, Matt shares how to build trust at scale while staying true to who you are.We cover:✅ Why authentic branding beats “corporate speak” every time✅ The role of podcasting and content in creating predictable growth✅ Mindset shifts advisors need to build influence✅ Practical steps to connect with your ideal clients✅ Lessons from Matt’s personal journey and top advisor brandsIf you’re ready to sharpen your message, stand out in a crowded market, and grow with confidence — this episode is packed with insight to help you get there.

What this episode covers

Most advisors know they need to stand out, but too many still rely on cookie-cutter marketing that doesn’t connect.In this episode of In Good Order, Ben Braverman sits down with Matt Halloran, co-founder of ProudMouth, to unpack what authentic branding and influence really mean for financial professionals today. From podcasting to personal storytelling, Matt shares how to build trust at scale while staying true to who you are.We cover:✅ Why authentic branding beats “corporate speak” every time✅ The role of podcasting and content in creating predictable growth✅ Mindset shifts advisors need to build influence✅ Practical steps to connect with your ideal clients✅ Lessons from Matt’s personal journey and top advisor brandsIf you’re ready to sharpen your message, stand out in a crowded market, and grow with confidence — this episode is packed with insight to help you get there.

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IGO Ep. 5: Building Influence and Authentic Branding with Matt Halloran

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Frequently Asked Questions

How long is this episode of IGO — In Good Order with Ben Braverman?

This episode is 37 minutes long.

When was this IGO — In Good Order with Ben Braverman episode published?

This episode was published on September 4, 2025.

What is this episode about?

Most advisors know they need to stand out, but too many still rely on cookie-cutter marketing that doesn’t connect.In this episode of In Good Order, Ben Braverman sits down with Matt Halloran, co-founder of ProudMouth, to unpack what authentic...

Can I download this IGO — In Good Order with Ben Braverman episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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