IGO Ep. 5: Building Influence and Authentic Branding with Matt Halloran

Most advisors know they need to stand out, but too many still rely on cookie-cutter marketing that doesn’t connect.In this episode of In Good Order, Ben Braverman sits down with Matt Halloran, co-founder of ProudMouth, to unpack what authentic branding and influence really mean for financial professionals today. From podcasting to personal storytelling, Matt shares how to build trust at scale while staying true to who you are.We cover:✅ Why authentic branding beats “corporate speak” every time✅ The role of podcasting and content in creating predictable growth✅ Mindset shifts advisors need to build influence✅ Practical steps to connect with your ideal clients✅ Lessons from Matt’s personal journey and top advisor brandsIf you’re ready to sharpen your message, stand out in a crowded market, and grow with confidence — this episode is packed with insight to help you get there.