iHeartMedia’s Podcast & Video Growth Surge | Business and Finance News

iHeartMedia just crushed Q2 earnings, beating revenue targets thanks to explosive growth in digital audio and podcasting—up over 20% year-over-year. Advertisers are doubling down on audio, even embracing video podcasts, as iHeart leverages its massive broadcast radio audience to fuel podcast expansion. Strategic video deals with Hulu and Netflix are tailored for each platform to boost both viewership and revenue. Despite economic headwinds, the ad market remains resilient, with advertisers prioritizing ROI. The company’s full-year EBITDA target of $800 million hinges on rising political ad revenue, cost controls, and programmatic ad growth. Watch for political spending spikes, performance of new video partnerships, and how smart cost management fuels continued digital dominance. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/8b46d2647986ae5f