IHK Stade: Wieso die Industrie dringend ein neues Image b...

What this episode covers

Die Industrie hat Deutschland groß gemacht. Sie ist das Rückgrat unserer Wirtschaft. Und sie ist ein echter Jobmotor. Trotzdem hat sie ein Image-Problem. Denn es wollen zwar alle von ihr profitieren, nur vor der eigenen Haustür will sie niemand haben. Um diese Einstellung zu ändern, startet die IHK Stade nun eine breit angelegte Image-Kampagne. Wieso es dafür höchste Zeit war, erklären im Gespräch mit Host Wolfgang Becker drei Gesprächspartner: Timm Grotheer (Vizepräsident IHK und Geschäftsführer der Nabertherm GmbH), Christoph Born (Leiter des Industrie- und Umweltausschusses der IHK sowie Geschäftsführer der Stadtwerke Stade) und Martin Bockler (Leiter Standortpolitik bei der IHK).

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Frequently Asked Questions

How long is this episode of BusinessTalk – von Business & People?

This episode is 26 minutes long.

When was this BusinessTalk – von Business & People episode published?

This episode was published on July 7, 2022.

What is this episode about?

Die Industrie hat Deutschland groß gemacht. Sie ist das Rückgrat unserer Wirtschaft. Und sie ist ein echter Jobmotor. Trotzdem hat sie ein Image-Problem. Denn es wollen zwar alle von ihr profitieren, nur vor der eigenen Haustür will sie niemand...

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