EPISODE · Jun 25, 2018 · 22 MIN
IHOP to IHOB: Will the New Marketing Strategy Work?
from Knowledge at Wharton
A tweet on a brand renaming has opened potentially big new markets beyond breakfast for the restaurant known for serving pancakes. The trick will be to capitalize on the social media buzz experts say. Hosted on Acast. See acast.com/privacy for more information.
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IHOP to IHOB: Will the New Marketing Strategy Work?
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