EPISODE · Aug 29, 2025 · 16 MIN
Ikea: Konsum im Labyrinth - Wie Ikea dein Denken möbliert
from Brand Geheimnis · host Amela Skopo
Was als harmloser Kerzenkauf beginnt, endet oft mit vollem Kofferraum – und einem seltsam guten Gefühl. In dieser Folge von Brand Geheimnis nehmen wir IKEA auseinander: Warum du Hotdogs für unwiderstehlich findest, die mittlere Pfanne die „vernünftige Wahl“ scheint und du dein Billy-Regal mehr liebst, weil du beim Aufbau geflucht hast. Entdecke die 4 psychologischen Effekte, mit denen IKEA aus einem Möbelhaus ein Konsum-Paradies macht – perfekt durchdesignt, tiefenwirksam und emotional clever.
Embed this episode
Ready to play
Ikea: Konsum im Labyrinth - Wie Ikea dein Denken möbliert
0:00
16:17
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
The Brendan Ecker Influence
Brendan Scott Ecker
The Brendan Ecker Influence is hosted by Brendan Scott Ecker — a 27-year-old American entrepreneur, Michigan real estate agent, CEO of Gold Shark Media Ai, founder of PassRE USA, investor, law enforcement officer, former NCAA two-sport athlete, and author of Beyond the Beat and How I Made My Dorm My Office.Ecker went from a middle-class “Matrix” upbringing to building a fast-growing digital brand, scaling multiple businesses, and growing a YouTube channel with over 27,000 subscribers. With a background in Criminology, law enforcement, and competitive athletics, he blends discipline, strategy, and mindset into everything he teaches.On this podcast, Brendan breaks down the real frameworks behind wealth, business, real estate, marketing, AI, geopolitics, mindset, and personal growth. He discusses the journey in growing his businesses, documenting the wins, failures, and the tactical steps that helped him escape
The Business Of Influence
Karan White
Being an influencer is no longer just a hobby or a side gig. It’s now a legitimate career and this has given rise to a new industry with its own set of challenges, but also so much opportunity. Despite the growth of the industry, there is a notable absence of established career paths and professional training available, which is why I’ve created this podcast. Each Tuesday, I’ll help you learn with confidence the tried and tested strategies that have generated millions in revenue for my clients across the globe. This podcast is dedicated to helping influencers navigate the business side of things, providing insights and guidance on everything from contracts and negotiations to branding and marketing. I believe that by sharing knowledge and experience, I can help you build a sustainable long-term career in the industry with secure and stable income streams.Stay tuned for solo episodes on all things brand partnerships, product development, media, and publishing, all through the len
Plant. Body. Soul. Podcast
Jennifer Miles & Gordon Ogden
Welcome to the Plant.Body.Soul. Podcast, where we explore the minds of extraordinary humans, uncovering the secrets to unlocking our fullest potential. With a passion that knows no bounds, our hosts will take you on thought-provoking journeys, helping you embrace the plant, empower your body, and nourish your soul. In each episode, we'll explore the latest trends, share cutting-edge strategies, and dive deep into the inspiring stories from the industry's most remarkable entrepreneurs, trailblazers and thought leaders. You'll learn all of the tools and insights you'll need to transform your vision into a thriving brand. Whether you're a startup founder, a seasoned business owner, or simply a creative soul seeking inspiration, tune in and embark on a mesmerizing adventure as we deep dive into the wild and wonderful world of digital marketing. Get ready to be captivated by thoughtful conversations, intriguing insights, and transformative stories that will leave you craving for
Creator Landscape
Jake Pearson
Learn what successful creators and industry pros are doing to navigate the industry and build their brands. Discover how you can grow your personal brand & professional network inside the creator economy.
Frequently Asked Questions
How long is this episode of Brand Geheimnis?
This episode is 16 minutes long.
When was this Brand Geheimnis episode published?
This episode was published on August 29, 2025.
Can I download this Brand Geheimnis episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!