IKEA - Selling 'Democratic Design'

In this episode, Claudia speaks to Karen Pflug, the Group Chief Sustainability Officer at Ingka Group. Karen introduces Ikea's People and Planet Positive Strategy and shares how it's implemented throughout the company. She highlights Ikea's 'democratic design principles', plus how traceability is observed in the value chain. Pflug also discusses their transition to renewable energy and the plan to become fully renewable by 2030. Relevant links: Sustainability | Ingka Group Climate positive by 2030 | Ingka Group Ikea's Democratic Design Principles  Buyback & Resell Program