IKEA's Quest To Realise Affordability For The Many

IKEA is arguably Sweden’s most prominent export, with a presence spanning 30 years and four outlets in Malaysia. How is the world’s largest furniture retailer navigating the challenges that come with greater competition in the online space, uncertain global economic conditions and increasing pressure to substantiate sustainability credentials? We discuss these themes with Malcolm Pruys, Retail Director of Ikea Malaysia.See omnystudio.com/listener for privacy information.