IKS006: Why your solo ads aren't breaking even

There's two schools of thought about breaking even with solo ads.        #1 - Get a good sales funnel and expect to make some of your money back quickly, while banking on getting the rest over the long haul through your follow up.        #2 -If you're not making all of your advertising dollars back immediately, don't waste your time tweaking, because it's probably the traffic.   I agree with neither.   Both schools of thought are wide of the mark.   Truth is...   Most marketers have the wrong idea about what it takes to breakeven with paid traffic.   Some believe it's all about their sales funnel and follow up.   Others bank on the clicks... and if clicks don't convert, it's clicks's fault.   But neither one is right.   The secret to breaking even and pocketing a huge profit on your solo ad buys lies in one of the single most overlooked and forgotten elements of your online biz.    Would you like to know what it is?   It's in this week's episode of the List Building Lifestyle Show.   Click here to download the new episode now   (use iPhone, iPad, PC/Win or Mac)   Sincerely, Igor Kheifets