IKS045: 80/20 List Building With Perry Marshall

My guest needs no introduction. He's one of the most influential list builders in the world. He's the author of the "80/20 Sales and Marketing" and "The Ultimate Guide To Google Adwords." He's one of my favorite gooroos - Perry Marshall. On today's episode Perry talks about why you don't need many customers and why you don't need to close every person you talk to. In fact, he encourages you to sell less to make more money.