IKS058: Golden Rule Of eMail Marketing

What's the perfect content-pitch ratio? Frank Kern once said it's 80% content and 20% pitch. I used to stick to this ratio until I realized I wasn't making any money. All this "value" I was giving away for free conditioned my list to take take take but not buy. So I switched to a new model. One which doesn't require me to give anything while generating tons of good will with my list and getting lavish pay. How? Find out in today's episode of the List Building Lifestyle.