IKS146: Gmail vs Facebook Messenger

November 2010. Mark Zuckerberg is about to launch Facebook messenger. He's so confident it's going to kill email he calls it the Gmail Killer. Zuckerberg predicts that in a few years people will abandon email and communicate exclusively on social media. Of course, the social media marketing gurus are quick to pick up on this press-bait. They claim email marketing is dying. That money's moving over to Facebook. Is it now? How does Facebook messenger stack up against email? Is it truly THAT one-sided? Stream the all new List Building Lifestyle to find out.