Il Borro | CEO, Salvatore Ferragamo: How Fashion & Hospitality Intersect, 1,000 Years of History, and The Art of a World Class Wine

Our guest today is Salvatore Ferragamo, the owner and CEO of Il Borro, an iconic estate in the heart of Tuscany. The property has a 1,000 year history and its walls have seen historical characters like the Medicis, Alessandro dal Borro, European Royalty, German occupational forces during WW2, and of course now - Italy's most famous fashion family, The Ferragamos. Today Il Borro is an oasis of charm and is made up of a medieval village and several stand alone villas dotted along the rolling hills. You don't come here, though, just for a hotel stay - the estate is famous for it's fantastic wine, organic food production, extra virgin olive oil, and culinary program. Plan to come, savor the sights and tastes of Tuscany, and linger a little longer. Salvatore and I discuss what it took to restore this historical gem, why he thinks his roots in fashion have influenced his hospitality, and how he's taking wine production back to its ancient roots.  Looking to book a luxury hotel? Get special perks and support the podcast by booking here: https://www.virtuoso.com/advisor/sarahgroen/travel/luxury-hotels If you want our expert guidance and help planning a luxury trip with experiences you can't find online, tell us more here and we'll reach out: https://bellandblytravel.com/book-a-trip/    See photos, show notes, and listener perks  HERE.   Connect with me on Social: Instagram LinkedIn