Il futuro dei motori di ricerca e la SERP di Google | Ep. #9

from DIGITAL LIFE - Marketing & Digital · host Fabrizio Costantini

Il motore di ricerca ha un ruolo fondamentale nell'ecosistema digitale. Google è il dominatore incontrastato ma nuove sfide si presentano all'orizzonte: l'indicizzazione dei contenuti video e audio e la ricerca vocale. In tale scenario il motore si trasformerà da broker a content provider? Google vuole superare la sindrome da abbandono? Come mantenere l'equilibrio tra valore all'utilizzatore, ricavi e content producer? Non diamo nulla di scontato tutto può cambiare in un attimo!

Episode metadata supplied by the publisher feed · Published May 4, 2020

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Il futuro dei motori di ricerca e la SERP di Google | Ep. #9

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