Il Marketing dello scaffale, tra prodotti meteore e nuovi astri nascenti

from Il marketing oggi · host ItaliaOggi

Abbondanza, varietà e... disorientamento. In un supermercato, lo sguardo non sa se posarsi su confezioni, etichette o scaffali pieni di prodotti. All’apparenza simili ma con talmente tante piccole varianti che finiscono per confondere un po’ i consumatori. Ma cosa spinge marchi e distributori a continuare a moltiplicare le referenze? Ne parliamo con Romolo De Camillis, responsabile area Retail di NielsenIQ, e Marco Cuppini, responsabile Ufficio studi di Gs1. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Nov 7, 2023

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Il Marketing dello scaffale, tra prodotti meteore e nuovi astri nascenti

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