Il WOM e la fase post acquisto del Customer Journey | Ep. #11

from DIGITAL LIFE - Marketing & Digital · host Fabrizio Costantini

Analizziamo la fase del post acquisto del Customer Journey. Cosa succede dopo l'acquisto? Come cambia in un mondo digitale il fenomeno del passaparola (WOM)? Il consumatore è diventato a tutti gli effetti un media e la sua comunicazione va va considerata in termini di reach, frequenza e impatto. Attenzione al fenomeno dell'asimmetria positivo-negativo.

Episode metadata supplied by the publisher feed · Published May 18, 2020

Embed this episode

Attribution link and audio player

NOW PLAYING

Il WOM e la fase post acquisto del Customer Journey | Ep. #11

0:00 10:36

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day!

Frequently Asked Questions

How long is this episode of DIGITAL LIFE - Marketing & Digital?

This episode is 10 minutes long.

When was this DIGITAL LIFE - Marketing & Digital episode published?

This episode was published on May 18, 2020.

Can I download this DIGITAL LIFE - Marketing & Digital episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!