Il WOM e la fase post acquisto del Customer Journey | Ep. #11

from DIGITAL LIFE - Marketing & Digital · host Fabrizio Costantini

Analizziamo la fase del post acquisto del Customer Journey. Cosa succede dopo l'acquisto? Come cambia in un mondo digitale il fenomeno del passaparola (WOM)? Il consumatore è diventato a tutti gli effetti un media e la sua comunicazione va va considerata in termini di reach, frequenza e impatto. Attenzione al fenomeno dell'asimmetria positivo-negativo.

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This episode is 10 minutes long.

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This episode was published on May 18, 2020.

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