I’ll Have the Creator Special: The Next Generation of Disruptive Storytelling​ to Amplify Your Brand

What happens when a global brand hands over the mic to its fans? In this conversation, hear McCormick CMO Tabata Gomez, Amazon Global Executive Creative Director Tom Pettus, Chicago Bulls legend Joakim Noah and UCLA Basketball's First-Team All-American Center Lauren Betts, to unpack how true cultural relevance begins with shared authorship. Speakers include Lauren Betts, UCLA Women's Basketball Starting Center; Tom Pettus, Executive Creative Director, Amazon; Tabata Gomez, CMO, McCormick; Maggie Malek, CEO, Crispin; Joakim Noah, 2x NBA All-Star & Philanthropist #sportbeach2025 #stagwellatcannes #sportbeach #canneslions #nba #wnba #mccormick #crispin