"I'll have to send you some tips"

In the latest episode of the Individual Animal, "I'll Send You Some Tips," we interview Caitlin Quinn of HeARTs Speak to talk about marketing shelter pets. While the entirety of the episode isn't about Covid-19, one of the reasons we wanted to have Caitlin on the show was to discuss ways shelters can market their dogs during this time. How do you discuss current events and bring levity to a situation without crossing a line that gives off a dismissive vibe? This can be a challenge, especially if you're a lover of dark humor. That's why we asked Caitlin that tough question of how the heck do you market shelter pets during a pandemic? To hear her expert opinion, push play now! For resources from HeARTs Speak, check out their Covid-19 communication tools and resources.