I'm Back...and My Perspective on Podcasting for Business Has Changed [Ep 197]

After nearly 1.5 years away, I’m back. and the way I think about podcasting for business growth has completely shifted.For years, I’ve helped coaches, consultants and service providers launch and design podcasts that helped them sign clients directly from their show.But recently, I realised something: that framing is too narrow.Your podcast isn’t just converting listeners into clients It shaping the decisions they make about you. And if your podcast isn’t intentionally supporting those decisions, it can look like it’s working — people listen, they enjoy it, they tell you it’s helpful but nothing actually happens. afterIn this episode, I’m unpacking the moment that changed everything and why your podcast isn't leading to enquiries, clients or real business growth (even if your listeners love your show).If you’ve ever thought:“I’m consistent…”“My content is good…”“…so why isn’t this working?”Start here 🎯-If this episode made you think about what your podcast is actually helping people decide...I'd love to hear what came up for you.Email me with the word DECISION in the subject line at [email protected]. I read and respond to every email personally.Thank you for listening.