I’m Building a $10M ARR Media Business Portfolio — Starting From Zero | Ep 116

I’m starting a bold challenge: building a portfolio of media and online businesses toward $10M in annual recurring revenue — and documenting the journey in public.This is the rough beginning: the businesses I’m working on, the systems I need to build, the marketing playbook I’m testing, and why I want to document the real work, mistakes, wins, and lessons along the way.Join my newsletter for behind-the-scenes updates, numbers, systems, and lessons I may not share fully on video:https://wisdom.beehiiv.comCHAPTERS0:00 The $10M ARR challenge begins0:58 Why I’m building media and online businesses1:44 The mission: recurring revenue, not one-off wins2:00 Why I’m documenting every day3:24 The portfolio of brands I’m building3:41 Podnovation, Meet Edo, Class of Business & Wisdom Journey5:17 The 1,000 podcast appearance goal6:26 The marketing playbook I’m testing6:38 Getting discovered by AI, search, blogs & interviews7:38 Why I’m also going offline and physical8:01 Newsletter directories, search, and visibility8:27 The podcast appearance flywheel8:50 Tools I’m using to document the journey9:37 What you’ll get by following along10:31 Month one: building the foundation11:54 Tracking debt, finance, income, and expenses13:11 Daily design: choosing high-leverage tasks13:36 Building team training systems14:55 Delivery: client work and self-accountability15:15 Treating my own podcast like a real client project16:43 The promotion system: outreach, content, and ads16:54 Building a long-term content system17:30 Owned, earned, and borrowed media18:26 Cold outreach through niche podcast relationships19:56 Notion dashboards, project databases, and task tracking20:50 Join the newsletter and follow the journey21:00 What I’ll cover in the next video21:24 Building an ask/rejection tracker21:44 Turning a scary number into daily inputs