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Im Gespräch mit Alexander Preuß

EPISODE · Sep 26, 2024 · 24 MIN

Im Gespräch mit Alexander Preuß

from OOH Podcast · host Fachverband Aussenwerbung e.V.

Wie können Werbekampagnen nachhaltiger gestaltet und gleichzeitig der Return on Investment (ROI) optimiert werden? In der neuesten Folge des OOH! Podcasts begrüßen wir Prof. Dr. Alexander Preuß, Managing Partner bei bynd. Er stellt die ROE2.0-Studie vor, die in Zusammenarbeit mit dem Fachverband Aussenwerbung (FAW) durchgeführt wurde. Die Studie untersucht, wie ein Shift zu Medienkanälen mit kleinerem CO2-Fußabdruck gelingt und welche Rolle die Modellierung dabei spielt. Spannende Einblicke in die Welt der nachhaltigen Mediaplanung!

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Im Gespräch mit Alexander Preuß

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