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Im Gespräch mit Arwed Berendts

EPISODE · Aug 1, 2024 · 30 MIN

Im Gespräch mit Arwed Berendts

from OOH Podcast · host Fachverband Aussenwerbung e.V.

„Out of Home Flächen sind Teil unseres Umfeldes und die Kampagnen […] sind Teil des Stadtbildes, der Landschaft und Teil unseres Lebens. Von daher muss man auch die Verantwortung übernehmen und die Kreation in die Tiefe denken.“ So Arwed Berendts, Kreativ-Geschäftsführer bei Saint Elmo´s in München, im OOH! Podcast. Host Kai-Marcus Thäsler spricht mit Berendts unter anderem über OOH-Trends und technische Entwicklungen wie Dynamic Creative Optimization (DCO).

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Im Gespräch mit Arwed Berendts

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