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Im Gespräch mit Beat Fischer & Jérôme Huber

EPISODE · Nov 18, 2022 · 30 MIN

Im Gespräch mit Beat Fischer & Jérôme Huber

from OOH Podcast · host Fachverband Aussenwerbung e.V.

In der Schweiz hat das Start-Up „Working Bicycle“ ein neues OOH-Werbeformat entwickelt: auf Fahrrädern montierte Werbeboxen werden von Privatpersonen betrieben und vermarktet. Eine Grundlagenstudie hat bereits Reichweiten und Wahrnehmung der Boxen untersucht. Jérôme Huber, Mitgründer von „Working Bicycle“, und Beat Fischer, Geschäftsführer des Instituts intervista AG, berichten über Hintergründe und Insights.

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Im Gespräch mit Beat Fischer & Jérôme Huber

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