Im Gespräch mit Bob Moesta

Im Gespräch mit Bob Moesta In dieser Podcast-Episode spricht Peter Rochel mit Bob Moesta, einem der Haupt-Architekten der Jobs to Be Done Theorie. Es geht neben etwas JTBD-Geschichte vor allem um die Praxis im Alltag bei der Entwicklung von Erhaltenden-, Effizienz-, oder Markt erschaffenden Innovationen. Diese Episode ist in englischer Sprache. Alle Episodenlinks:   Jobs to Be Done Jumpstarts 2019: Neue Termine!  Tools zum Führen und Auswerten von JTBD Interviews Literaturverweise aus dieser Episode (Amazon Partnerlinks) The Jobs-to-be-Done Handbook Clayton M. Christensen - The Prosperity Paradox Preorder für Bobs neues Buch Choosing College Weitere Episoden zu Jobs to Be Done I+U Episode 003 Jobs to Be Done Theorie I+U Episode 004 Jobs to Be Done Praxis I+U Episode 016 JTBD + Outcome Driven Innovation JTBD Interview-Special Episoden 023-025 Folge direkt herunterladen

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Im Gespräch mit Bob Moesta

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