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Im Gespräch mit Diederick Ubels

EPISODE · Aug 29, 2024 · 37 MIN

Im Gespräch mit Diederick Ubels

from OOH Podcast · host Fachverband Aussenwerbung e.V.

„Wie siehst Du die weltweite digitale Perspektive der Gattung Out of Home, Diederick Ubels?“ Diederick ist Managing Director EMEA von Vistar Media. Im OOH! Podcast sprechen er und Host Kai-Marcus Thäsler über weltweite Mediabudgets, die internationale programmatische Werbewelt – über Targeting und Retargeting im öffentlichen Raum, über datengetriebenes Geomarketing, Echtzeit-Optimierung von OOH-Kampagnen und den kleinen ökologischen Fußabdruck von Programmatic Advertising.

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Im Gespräch mit Diederick Ubels

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