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Im Gespräch mit Dirk Ziems

EPISODE · Jan 9, 2025 · 35 MIN

Im Gespräch mit Dirk Ziems

from OOH Podcast · host Fachverband Aussenwerbung e.V.

Dirk Ziems ist einer der Päpste der morphologischen Konsumentenpsychologie in Deutschland. Sein neuestes Projekt: KI-basierte digitale Konsumenten-Zwillinge für Werbe- und Wahlforschung. Im Lab seines Instituts sind – kurz vor der Bundestagswahl – digitale Zwillinge entstanden, die den Menschen zu ihren Einstellungen aufs Maul und in den Kopf schauen.

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Im Gespräch mit Dirk Ziems

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