“I’m not sure how to price my illustration work. I think I panic and undercharge because I’m worried they’ll change their mind if it’s too much.”

This week’s podcast question is from Annabelle:“I’m not sure how to price my work. I think I panic and undercharge because I’m worried they’ll change their mind if it’s too much.”Ooft. This is a juicy episode. Money, mindset, value, VAT nightmares, and charging what you’re worth. Bon apetit from your Good Ship pals. Tuck in.Timestamps00:00 – The question: “How do I stop undercharging?”01:30 – People can feel when you don’t believe in your prices03:00 – What affects your value: niche, profile, usage, experience05:00 – Editorial vs publishing vs live illustration: pricing realities06:30 – Raising your rates to manage your workload10:00 – Calculate what you need to earn (and start from there)12:00 – Most illustrators can’t actually work 8 hours a day14:00 – Self-worth ≠ pricing strategy16:30 – Add 20% and see what happens18:00 – TL;DR: You’re probably underchargingStuff we mention:The AOI’s Pricing CalculatorJessica Hische’s brilliant tool: The Dark Art of PricingOur Business Course for Illustrators gives you the pricing confidence (and strategy) that no one teaches you at art school. → Join the waiting listFreelancer’s Bible by Alison Grade – super helpful if you like numbers and practical stepsHave a lovely week. And up yer rates.x Helen, Katie & Tania The Good Ship IllustrationCome and say hello! ✏️ @thegoodshipillustration🌏 www.thegoodshipillustration.comp.s. We love answering your illustration questions. Click here to submit your question for The Good Ship Illustration Podcast 🎙