I’m Not Your Ordinary, Everyday Fool featuring Rick Denton

Clark W. Griswold is not your ordinary, everyday fool – he’s an exceptional fool and one who loves travel. Whether it’s California’s Walley World, Europe, or Las Vegas, Clark has experienced a lot as a customer while traveling with his family. In this scene from 1983’s National Lampoon’s Vacation, Clark is experiencing was could have been a “relationship restoration” moment that could have cemented his loyalty for life. Rick Denton can tell you about successes in a moment like this as well as disasters. Spoiler alert – it’s a disaster for Clark. Rick, probably just like the traveling Clark Griswold, believes the best meals are served outside and require a passport. We discuss: • How a Total Voice of the Customer approach leads to growth • His 3 Pillars of Total Voice of the Customer (VoC) • How VoC impacts both Internal and External Processes • How to gain insights from employees • How process fits into delivering your brand promise • How stories about your customers can change your employee perceptions • How he experienced the Japanese culture of omotenashi • How Relationship Restoration can drive customer loyalty Connect with Rick on LinkedIn – https://www.linkedin.com/in/rickdenton/ EX4CX – https://www.ex4cx.com/ What if drug companies made commercials for… airlines – https://youtu.be/x1_Gw1GoEJk Music courtesy of Big Red Horse – https://bigredhorseband.com/ Brought to you by Happitu – https://happitu.com/