I'm So Sick of What Latino Parents Are Doing With Money (And We Need to Talk About It)

The Guardian recently featured my plan for how I'm raising my toddler to become a millionaire and it got me fired up about something I've been sitting on for a while. Today I'm calling out the financial patterns that Latino parents normalize that are actually keeping our community from building real wealth. I'm not talking about our elders who came here with nothing and survived on grit. I'm talking to us — the millennial parents with smartphones, podcasts, and investing apps at our fingertips — who still aren't doing enough differently. We'll talk about why spending $20K on a quince but skipping the 529 is a problem, why your child is NOT your retirement plan, and the five mindset shifts that need to happen so we can stop breaking generational cycles and start building generational wealth.This is a tough love episode, mi gente, but I think you're ready for it.WE GET INTO:00:24 The Guardian feature + Jannese's toddler wealth plan02:53 Who this episode IS (and isn't) for04:18 Problem #1: Spending on appearances, skipping financial foundations06:03 Problem #2: Treating your children like a retirement plan08:01 Problem #3: Preaching education without a financial plan for it10:30 College vs. retirement — why you must always choose retirement14:07 Problem #4: Shaming kids for wanting more16:12 Problem #5: Dismissing financial tools as "too much" for kids18:30 When it's not that there's no money — it's that there's no mission19:20 Action steps for Latino parents (talk about money earlier, stop saying you don't know)20:32 Action step: Open the accounts — 529, brokerage, Roth IRA20:44 Action step: Redirect family gifts to the college fund21:50 Action step: Plan for your own retirement + money tools resource23:45 The $4 trillion spending power problem — and what we need to build instead24:49 The vision: celebrate AND invest26:44 Closing + how to get The Guardian article27:23 Outro — Stay PoderosaKEY TAKEAWAYS:Spending on appearances while skipping financial foundations isn't tradition — it's a decisionYour child is not your 401k, your emergency fund, or your exit strategyPreaching education without a financial plan for it is setting your kids up to drown in student loan debtIf you have to choose between saving for college or retirement, choose retirement — every single timeWanting more does not make you ungrateful. Sometimes it's how you honor where you came fromSilence is the most expensive thing you can give your children when it comes to moneyThe most generous gift you can give your child is a financially free parentRead: A finance podcaster plans to make her daughter a millionaire by 18 – here’s how TAKE THE NEXT STEP:Download the FREE Dinero GuideRead my book, Financially Lit!Book a Call with JanneseThis episode of Yo Quiero Dinero was produced by Heart Centered Podcasting. Hosted on Acast. See acast.com/privacy for more information.