EPISODE · Sep 1, 2022 · 9 MIN
“I’m Sorry… CPMs are What Now?!” 💸
from Today in Digital Marketing · host Tod Maffin
Untested and unmeasurable: But that doesn't stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and marketers are collateral damage. Tweet editing rolls out, with a catch... Are we close to a "Facebook+" premium subscription model? Scheduling finally comes to LinkedIn. And Meta's back with its bizarre plans to read your mind. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed------------------------------------ ✉️ Contact Us: todayindigital.com/contact⚾ Pitch Us a Story: Tell us about your news story📰 Get the Newsletter: Sign up for daily or weekly📈 Reach Marketers: Ad Options • Classified Ads🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Review Us • Send Voicemail🎤 Our Socials: LinkedIn • TikTok • FB: Page/Group👨🏻💼 Tod's Socials: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM------------------------------------💡 MARKETING SPOTLIGHT 💡SARAL helps DTC ecommerce brands manage influencer campaigns.It makes influencer marketing as simple as 1 – 2 – 3:1. Find creators on Tiktok, Youtube, and Instagram2. Reach out to them to build relationships3. Monetize your relationshipsThey have a no-card-upfront 7-day free trial to test the product out.Try Saral Now for FreeSome links in these show notes may provide affiliate revenue to us. ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioPrivacy & Opt-Out: https://redcircle.com/privacy
What this episode covers
Untested and unmeasurable: But that doesn't stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and marketers are collateral damage. Tweet editing rolls out, with a catch... Are we close to a "Facebook+" premium subscription model? Scheduling finally comes to LinkedIn. And Meta's back with its bizarre plans to read your mind. Privacy & Opt-Out: https://redcircle.com/privacy
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“I’m Sorry… CPMs are What Now?!” 💸
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