Imax Dominance Drives Box Office Surge | Los Angeles News

Christopher Nolan’s “The Odyssey” is rewriting the box office record book, smashing Imax earnings with over $289 million alone — making it the highest-grossing Imax film ever, even beating “Avatar.” That single format accounts for more than a quarter of its $1.1 billion global haul. Imax presales are already nearing $40 million, fueled by four straight weekends exceeding $50 million worldwide — a first in the theater chain’s history. Experts say this isn’t a flash in the pan: “The Odyssey” is attracting new audiences who’re falling in love with premium formats and coming back for more, helping drive a 22% summer box office surge above pre-pandemic levels. Dolby Cinema is also thriving, with “Spider-Man: Brand New Day” setting its own domestic weekend record. While regular screens still hold their ground, the demand for immersive, communal moviegoing is clearly on the rise — and this trend shows no signs of slowing down. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/360592a8c5788f34 Presented by The Plant Daddies — rare specimen trees, living art, and hand-carved limestone vessels and fountains for extraordinary spaces. Showrooms in Los Angeles and Irvine. Listeners of Los Angeles News Today receive 10% off with code LANEWS10. theplantdaddies.com/lanews