IMG's Barney Francis on AI, piracy, in-house production and navigating the future of sport broadcast

EVP of IMG's studio business, Barney Francis, joins the Broadcast Sport Podcast to discuss the future of the sport production and broadcast industry. The wide ranging conversation covers how tech, and particularly AI, will affect production, the changing demands of rights holders and broadcasters, stretched budgets and the effects of piracy, and plenty more. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Feb 18, 2026

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IMG's Barney Francis on AI, piracy, in-house production and navigating the future of sport broadcast

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