IMG’s Hillary Mandel, NFL’s Week 1 audience bonanza and U.S. Open goes big

On the pod this week, host Austin Karp dives into the numbers behind NFL Week 1’s viewership surge and the impact of Big Data. Plus, IMG’s Hillary Mandell joins the show to unpack major media rights deals like UFC, WWE and the U.S. Open, as well as what could be next for a league like the NWSL. And finally in Karp’s Corner, we examine the U.S. Open’s viewership surge, who won the weekend in college football and why a big European basketball should have a bigger American audience. 1:24 Austin Karp on NFL Week 14:11 Hillary Mandel Interview22:03 Karp's Corner Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.