Immaculate Vibes - Building an AI-Literate Organization

Executive Summary On this episode of Adventures in Legal Tech, Jared Correia talks with Phillip Greer, CEO of Best Lawyers, about how AI is rewriting the rules of legal search and firm operations. Greer breaks down the real differences between SEO, AEO, and GEO, then explains how he turned his own company into a shop full of vibe coders. It's a practical look at getting found online and getting comfortable with AI at the same time. Key Takeaways SEO isn't dead. It's the foundation that feeds AEO and GEO, the practices that get law firms found inside AI search tools and chatbots. Quality, well-structured content and citations from reputable third-party sites matter more than backlink farming ever did. Legal consumers across every generation are shifting from typed search terms to conversations with AI tools, often without realizing it. Building an AI-literate firm starts with a safe, governed environment where non-technical staff can experiment without touching client data. Start small. Pick something fun, not a client matter, to learn how an AI tool handles data before you roll anything out firmwide. Links and Resources Red Cave Law Firm Consulting: redcavelegal.com Best Lawyers: bestlawyers.com Keywords AEO, GEO, AI search optimization, legal SEO, AI Overview, ChatGPT for lawyers, shadow AI, vibe coding, AI-literate law firm, Best Lawyers, legal directory marketing, law firm content strategy, AI governance, legal tech podcast, Jared Correia, Phillip Greer, structured data for lawyers, AI search engines, law firm AI adoption, legal marketing strategy Episode Highlights [00:02:29 - 00:04:31] Greer lays out his top SEO pitch: keep doing SEO, treat it as the foundation feeding AIO. [00:04:56 - 00:08:38] Greer defines SEO, AEO, and GEO and explains why all three belong in a firm's strategy. [00:09:32 - 00:11:59] Greer traces shadow AI from a guilty secret to standard practice at nearly every firm. [00:12:56 - 00:16:39] Greer argues authenticity beats generic AI-written content and backlink farming for standing out. [00:27:48 - 00:32:20] Greer describes building the Best Lawyers internal app store that turned employees into vibe coders. [00:32:48 - 00:36:13] Greer explains how he handled data governance and change fears before rolling AI out company-wide. [00:36:20 - 00:39:08] Greer's advice: start vibe coding with something fun and low-stakes before touching firm data.