Immediate's Lily Barclay on how investing in quality food content is paying off

In the final episode of this season of The Publisher Podcast, we're joined by Lily Barclay, the first Content Director of Immediate's Food Group covering BBC Good Food and olive magazine. Lily has been with Good Food for over 18 years and has seen the brand's evolution from print only to a multiplatform and multi-brand specialist publishing group. She talks about what separates their food brands, Immediate's new Good Food Kitchen to support digital content creation and real-world recipe testing, and leveraging ratings and reviews to build trust. She also takes us inside olive's successful print refresh, where a reduced frequency, higher quality stock and price point has rewarded them with a 40% increase in newsstand sales and 400% increase in subscriptions. Read the key takeaways from this interview, find our weekly newsletter and more on voices.media