Imogen Hayes on cultural storytelling

Imogen Hayes, Global Marketing Manager at Handpicked Wines, sits down with host Mark Jones to discuss how the brand uses cultural storytelling across global markets. She talks about Handpicked Wines' recent partnership with Opera Australia, how to cater your product to different regions, and change the customer experience you provide in response to economic changes, such as the impact of the coronavirus. Resources Handpicked Wines In conversation with Imogen Hayes, 2019 Marketer of the Year Handpicked Wines become official wine partner of Opera Australia  You might also like… Alexander Meyer on forming emotional connections through creativity Adriane McDermott on crafting brand identity through customer experience Jessica Ruhfus on collaborative marketing  The CMO Show is an award-winning podcast about brand storytelling, brought to you by Filtered Media.