Impact of AI on marketing, and the importance of leadership in mental health

Kristin Stubbins and Chantalle Meijer (Managing Director - Growth, KSIB) discuss the impact of AI on the Marketing function of organisations of all sizes. KSIB has developed a 6-step* methodology for an human-led, AI-powered approach to marketing that can be applied across industries and organisations of all sizes. Then Kristin shares her thoughts on the role and importance of leadership on workplace mental health.    * This methodology has now been revised to 5-steps.