Impact Talks #43: Ruud Bakker (Global VP Marketing - Smirnoff, GM - Red Bull Mexico, Heineken)

GENERAL MANAGEMENT At Red Bull & Heineken Mexico, I provided overall management to key business functions with full P&L responsibility, initiated mission-critical business plans and change trajectories, and energized multi-functional teams to meet aggressive targets. BRAND-BUILDING ► Returned Smirnoff back to growth, led the successful launch of the Heineken in key markets in the Americas and revitalized the Amstel brand portfolio in the Netherlands. INNOVATION & IDEATION ► Returned Diageo’s Smirnoff brand to a category-leading position, more than doubling the NSV innovation rate, through a 5-year innovation vision, strategy, and market-specific pipeline. ... 00:00 Introduction & Moving from the Netherlands 10:34 Becoming a global marketer 18:50 Interesting campaigns for Smirnoff 29:00 Switching from General Manager to Global Marketing 33:20 New York during pandemic experience & Raising a family in New York 37:10 From Heineken to Red Bull career 50:20 Inspiring Red Bull stories for young entrepreneurs 57:20 Cutting budgets 58:50 Going back to the Netherlands & Starting an agency in the beverage industry and creating value 01:17:00 Education in the US and the Netherlands 01:23:30 Learning lessons from the biggest failures 01:30:25 Projects with the biggest impact 01:32:20 Something that you’re doing or learning not related to business Promotions & Closing ... Get a FREE VIP Ticket for our next event: http://www.startupfundingevent.com Created by https://www.lightningvideoeditors.com