EPISODE · Nov 21, 2019 · 36 MIN
Impactful Customer Experience
from The Authority Builder Podcast · host Steve Gordon
You might think a sale is just about a customer or client paying you. But that’s just one part of the whole customer experience. It starts with your first contact, how you create credibility, and everything else you do to make it more likely they’ll not just take your offer, but also stay with you long-term. It’s a concept called sales choreography, and I’ll be exploring that topic in depth. One of the most important elements is your positioning, and how it can set the tone for your entire relationship. I’ll go into depth on that, including… How to set yourself apart from nearly identical competitionThe only two ways to position yourself as a salespersonWhat people are really buying when they hire you or buy a product – and how to make them realize itWhy you should only create win-win situations with clients The leverageable information a bit of observation can achieve
What this episode covers
You might think a sale is just about a customer or client paying you. But that’s just one part of the whole customer experience. It starts with your first contact, how you create credibility, and everything else you do to make it more likely they’ll not just take your offer, but also stay with you long-term.
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Impactful Customer Experience
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