Impactful Video Storytelling with Matt Pearl

Every nonprofit has a story to tell, but how they tell it can make all the difference. In an attempt to build a social presence, they may present complex issues too simply or stage moments for quick soundbites. This is where powerful, story-driven video can create a better narrative. Matt Pearl, founder of Pearl Impact Media, has years of experience in journalism. He now helps nonprofits amplify their impact through compelling video storytelling. While storytelling can be complex, Matt shares his simple approach that emphasizes clarity, authenticity, and empathy. You’ll Hear: (04:15) Three key components that make a video story truly compelling (11:08) The challenges nonprofits face when trying to embrace video (14:29) An example of a successful nonprofit video campaign (18:45) Matt’s advice for nonprofits who are just starting to explore video production (22:51) What emerging trends in video production and digital storytelling nonprofits should pay attention to (26:46) How to weave both data and personal storytelling into video content Connect with Matt and learn more about Pearl Impact Media.