Implementing an Actionable GTM Strategy

Hannah Leung, Senior Manager, Global Distribution M&A at Salesforce (NYSE: CRM) Implementing a GTM strategy is one of the most crucial parts of integration. The GTM strategy is what makes achieving synergies and scaling post-close possible.  In this episode of the M&A Science podcast, Hannah Leung, Senior Manager, M&A at Salesforce, talks about the challenges of implementing an actionable GTM strategy. In this episode you will learn about: - The relationship between corp dev and integration team - How integration teams do GTM planning - The challenges in implementing an actionable GTM strategy - How to ensure team alignment - How to track value from buying plans To join our network of M&A practitioners and sign up for our newsletter, go to mascience.com.