Implementing Psychology as the Cornerstone of Game Development Success with Joe Schaeppi of Solsten

Joe Schaeppi is the CEO and co-founder of Solsten and is on a mission to fundamentally change the way that humans connect. With a strong background in psychology, he leverages his expertise in human behavior and motivation—gained from leading UX strategy at McCann and his impactful work as an adventure-based psychotherapist—Joe is pioneering the use of video games for cognitive assessment, which opens up new possibilities for patient retention, preventative care, and even mental health diagnostics and treatment. 🎮 Tune in to discover how Solsten's data-driven insights reveal what truly makes players tick, capturing 400+ psychological data points related to desires, motivations, values, and personality traits. Joe and his team empower developers to understand player behavior, enhance personalization, and effectively target market segments. Their mission is to create games that resonate deeply with players, fostering emotional connections and driving engagement.