Implementing Self-service SaaS with Franciska Dethlefsen

How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more. Visit our website for the detailed episode recap with key learnings. Amplitude Amplitude Academy Amplitude Community Check out their Plus Plan Read more about their Startup Program Follow Franciska on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.