Importance of Privacy in Marketing Personalization - with Kelsey Jones

With over a decade in the industry, Kelsey Jones is a forward-thinking, dynamic marketing specialist. Putting strategy and sales front of mind in everything she does, Kelsey helps shape and deliver real results for customers in her role as Global Head of Product Marketing for SAP Emarsys. In this episode, you will learn Why is personalization so important in your messaging to customers and prospective customers When personalizing messaging how do you securely and privately capture relevant customer info without putting their data at risk How do you determine what data points are relevant when capturing your prospects information What tools and resources do you need to create customer driven personalization? Examples of some ecommerce businesses that have created effective personalized experiences that have helped them drive sales and better engage with their customers For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.