Imposter, Perfection and Growing a Creative Agency

In this episode, I sit down with Kristy Campbell, founder of Pink Pony Creative, for a real and refreshing conversation about what it’s actually like to grow a creative agency while navigating new motherhood. We talk about imposter syndrome, the fear of losing relevance, and why letting go of perfection was the best thing she did for her business. Kristy shares openly about how she built her team, the pressure of being the face of the brand, and the internal tug-of-war between ambition and presence. We also explore leadership, human design, and how to trust your gut when the stakes feel high. If you’ve ever wondered how to do it all — or whether you even should — this one’s for you.   About Ivy: Ivy Malik helps creatives and coaches step into premium pricing, high-value sales, and effortless business growth. All without overworking, undercharging, or second-guessing their worth. With 19+ years of business experience, she combines pricing psychology, sales strategy, and intuitive coaching to help her clients raise their rates, attract premium clients, and scale with confidence. Through Ivy Malik Coaching, she teaches entrepreneurs how to sell with ease, align their business with their energy, and multiply their revenue without force or burnout If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show. Thanks for tuning in, and I hope you enjoyed the flight. Find me on: Website: https://ivymalik.com/  Instagram: https://www.instagram.com/ivymalikofficial/  LinkedIn: https://www.linkedin.com/in/ivymalik/  Youtube: https://www.youtube.com/@ivymalikofficial You can also tag the show and share your thoughts, I always love hearing what resonated with you.    About Kristy: Kristy Campbell is the founder and creative director of Pink Pony Creative, a New Zealand–based branding studio known for bold, high-energy design and unapologetic visual storytelling. Over the past five years, she’s grown Pink Pony from a solo venture into a sought-after agency with a global client base and a tight-knit team. Kristy is also an international speaker, educator, and new mum — navigating the realities of leadership, visibility, and creative momentum in a fast-moving industry. Whether on stage or online, she brings transparency, colour, and courage to everything she does.   In this episode: Folk CRM (affiliate link) https://try.folk.app/ir0u8eeqnp09 mybodygraph.com Website https://www.pinkponycreative.com (Main portfolio, services, and agency overview) Kristy’s Personal Instagram https://www.instagram.com/kristythepinkpony (Behind-the-scenes, personal brand, education content) Pink Pony Creative Instagram https://www.instagram.com/pinkponycreative (Studio work, team updates, brand identity showcases) LinkedIn https://www.linkedin.com/in/kristy-campbell-nz (Her personal brand content — especially relevant if she mentions her growth there) The Social Ponies Podcast (if you want to cross-reference her past podcast work) https://open.spotify.com/show/5l4rLD9szUcf8zXjfpA1JL (May be inactive, but still relevant for background and archive linking)