EPISODE · May 17, 2026 · 33 MIN
Imposter Syndrome in Technical B2B Sales
from The Luxury Of Choice - Sales Skills Podcast · host Steve Vaughan
Most salespeople and leaders face Imposter Syndrome in sales - the feeling of self doubt and of being " a fraud". In this episode, host Steve Vaughan is joined by fellow George James trainer Jonathan Cooper and special guest Rupa Ark, a Senior Sales Director from Azenta Life Sciences. The panel discuss why salespeople can suffer from Imposter Syndrome, how to cope with it, and why it shows you care about your job and the customer. Rupa Ark on LinkedIn : https://www.linkedin.com/in/rupaark/Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche, Jayne Green and Jonathan Slasinski are Sales Trainers from george james ltd. You can email the show at: [email protected] The trainers on LinkedIn: Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/Jonathan Slasinski https://www.linkedin.com/in/jonathan-slasinski-449a655/george james training website https://georgejames-training.com/
What this episode covers
Most salespeople and leaders face Imposter Syndrome in sales - the feeling of self doubt and of being " a fraud". In this episode, host Steve Vaughan is joined by fellow George James trainer Jonathan Cooper and special guest Rupa Ark, a Senior Sales Director from Azenta Life Sciences. The panel discuss why salespeople can suffer from Imposter Syndrome, how to cope with it, and why it shows you care about your job and the customer. Rupa Ark on LinkedIn : https://www.linkedin.com/in/...
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Imposter Syndrome in Technical B2B Sales
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