Impressions of Norda: Obsessed with Excellence and Hospitality

Norda punches like a $50M company with the values of a local small business.Norda Run is redefining the running super shoe with its upcoming 005 trail running 'Race Days' shoe. But they've already built a wildly committed fan base with their 001, 002, + 003.Norda is as cool of a company as it is high quality. Yes, their shoes are functionally in the top of the class, but they carry a cool factor that few running shoe companies can match.I spent a day with them at Paris Fashion Week 2025 and not only observed a company growing exponentially but one that also carries a hospitality and warmth like few brands I've seen.These are my impressions of Norda.00:16 Partners1:19 I'm a Champion of Brands, not a critic3:00 Surface level contradictions6:45 Product Market Fit, is your hair on fire9:39 Innovation in a comples supply chain12:38 Balance of Luxury, Premium, Value19:50 Norda is a natural expression of Nick + Willa---- Partners ----Naked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.