Improved marketing with real research (with David Coletto - Abacus Data)

Send us Fan MailPolls, surveys, and focus groups aren’t just for big business; small businesses can gain big insights and win a competitive edge. Diving into this topic, Eric interviews one of Canada’s best known and most respected pollsters, David Coletto. David is the Founder, Chair, and CEO of Abacus Data, a Canadian market research firm. He has a PhD in Political Science and is a professor at Carleton University. By discovering what your current and prospective customers really think, you can invest wisely into your marketing and growth strategy. Like David says, “good decisions require good data.”This episode is brought to you by Zenbooks.ca and IC360.ca  0:00                 Introduction 0:42                 David’s biography 2:00                 Small businesses research 3:20                 Practical examples 7:00                 Invest in research before marketing 9:45                 Gain a competitive edge 17:56               Brought to you by Zenbooks18:40               Polling small communities 23:32               Power of persuasion 24:17               Merging business and academics 27:22               Small business principles— hospitality 29:27               Proudest accomplishment 31:46               Future of Abacus 35:45               Get connected 36:09               Brought to you by IC36036:52               Next up  David Coletto LinkedInAbacus DataEmail: [email protected]   David's podcast: InFocus with David Coletto (Spotify)Resource Mentioned Setting the Table by Danny Meyer https://www.amazon.com/Setting-Table-Danny-Meyer-audiobook/dp/B000JCE38O/ref=sr_1_1?hvadid=580712210320&hvdev=c&hvlocint=9060351&hvlocphy=9069740&hvnetw=g&hvqmt=e&hvrand=48849363074289947&hvtargid=kwd-4028804306&hydadcr=21909_13324147&keywords=danny+meyer+setting+the+table&qid=1689021207&sr=8-1Hosted by Eric Saumure (https://ericsaumure.com)