Improving B2B customer experience through Total User Experience - Interview with Sanish Mondkar of Ariba

Today’s interview is with Sanish Mondkar, who is Chief Product Officer at Ariba (a SAP company). Ariba established the Ariba Network - a cloud-based community where you’ll find buying, selling, and managing cash to be as easy as using Amazon, eBay, and PayPal.Sanish joins me today to talk about customer experience in B2B, what lessons they have learned from B2C, Total User Experience, what they are doing about it and what lessons others can learn. This interview follows on from my recent interview: Advocate assisted commerce improves customer experience and drives business results – Interview with Scott Pulsipher of Needle – and is number 146 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.