Improving PROFITABILITY for Digital Businesses with Vinnie Fisher

Vinnie Fisher is the founder and CEO of Fully Accountable, an outsourced full service cutting edge accounting firm, that helps eCommerce and digital business owners through fractional CFO and accounting services.After growing three 8-figure businesses with fast growth, many customers and low margin, Vinnie discovered he lacked financial fluency and gave back much of his money in cash waste and no margin.Today Vinnie has also authored three best-selling books and has guided Fully Accountable to the Inc 5000 as one of the fastest growing companies in America twice, and ranked as one of the Top 5 Outsourced Accounting Firms by CFO Tech Outlook.In this interview we discuss…0:40 why Vinnie wouldn’t hire himself2:10 how to grow beyond your shadow8:10 the importance of benchmarking10:00 where to find benchmarking data15:50 all four jobs of an accounting firm16:40 overspending on customer acquisition18:00 80% of businesses close for lack of cash flow18:50 how to double your profit margin with micro-adjustments19:25 choosing your channel based on your audience21:30 Vinnie’s #1 leadership tip – allowing people to do “70%”23:30 new behavior patterns to expect in 2021Connect with Vinnie FisherRead “The CEO’s Mindset” https://www.amazon.com/CEOs-Mindset-Vinnie-Fisher/dp/153270609XRead “The Best Investment: A Better You” https://www.amazon.com/gp/product/B00TG2HVE6Read “False Profits: It's Not the Top Line that Pays You!” https://www.amazon.com/False-Profits-Line-that-Pays/dp/1546352945See if Fully Accountable is right for your eCommerce or digital business https://fullyaccountable.comGet your free gifts! https://fullyaccountable.com/deliberatedirections=============Allison DunnExecutive Business CoachDeliberate Directions + Executive Business Coaching + Training Center3003 W Main Street, Suite 110, Boise ID 83702(208) 350-6551Website https://www.deliberatedirections.comLinkedIn https://www.linkedin.com/in/allisondunnPodcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675 Think First